Everything you need.
Nothing you don't.
One platform replaces your website builder, CRM, power dialer, email marketing, transaction management, analytics, and a dozen other tools. Built for real estate agents who want to win.
Beautiful Agent Websites
Your brand. Your domain. Lighthouse 100.
Every agent gets a stunning, mobile-first website that loads fast, ranks well, and captures leads around the clock. Custom domain, your colors and fonts, bilingual EN/ES out of the box. No code required.
- Custom domain with auto-provisioned SSL
- Full branding control (colors, fonts, logo, headshot)
- Bilingual English / Spanish on every page
- SEO-optimized with structured data and sitemap
- Rich-text blog with scheduled publishing
- Community and neighborhood guide pages
- Testimonials with star ratings and photos
- Open house events with RSVP capture
- Mortgage calculator widget
- Home valuation request form
- Contact forms with honeypot spam protection
- Consultation booking with calendar sync
Power CRM
Every contact, every interaction, one place.
Unified contact management with pipeline views, AI lead scoring, smart lists, tags, and a full activity timeline. Never lose a lead again. Built for how agents actually work.
- Unified contacts (buyers, sellers, vendors, sphere)
- Table view + kanban pipeline + map view
- AI-powered lead scoring (0–100)
- Smart Lists with dynamic filters
- Tags, custom fields, and notes
- Full activity timeline per contact
- Buyer preferences tracking (must-haves / nice-to-haves)
- Contact relationships (spouse, co-buyer, referral)
- Duplicate detection and one-click merge
- CSV import / export
- Lead ponds for teams (first-to-claim routing)
- Gmail / Outlook email sync (auto-log conversations)
Built-In Power Dialer
Call from your browser. No phone needed.
Browser-based power dialer with call recording, voicemail drop, SMS, and TCPA compliance built in. Other platforms charge extra for this. We include it.
- Browser-based calling (WebRTC — no phone needed)
- Power dialer through smart call lists
- Call recording with consent disclosure
- Voicemail drop (prerecorded messages)
- SMS / text messaging (two-way)
- Call scripts with merge fields
- Disposition codes + auto-logging to CRM
- Local presence (caller ID matches lead’s area code)
- TCPA compliance: calling hours, DNC, consent tracking
- AI call summaries + full transcription
- Session stats (calls/hr, connect rate, avg duration)
- Multi-line dialing (Enterprise plan)
Marketing Automation
Smart Plans that work while you sleep.
Combine email drips, SMS, call tasks, and automations into Smart Plans that nurture leads on autopilot. Pre-built templates get you started in minutes.
- Smart Plans: email + SMS + call tasks in one sequence
- Up to 80 steps per plan
- Auto-pause when contact responds
- Pre-built templates (buyer, seller, open house, sphere)
- Email drip campaigns with A/B testing
- SMS campaigns with opt-out handling
- Automation rules (trigger → action)
- Speed-to-lead engine (auto-respond in < 5 seconds)
- Sphere of influence manager
- Birthday + anniversary auto-greetings
- Stale lead re-engagement sequences
- Community template library
Multi-Platform Ads Manager
Facebook, Google, X, Reddit — one dashboard.
Create and manage ad campaigns across all major platforms from one place. Auto-sync leads to CRM, track ROI to the penny, and optimize spend with AI.
- Facebook / Meta Ads (lead gen, traffic, engagement)
- Google Ads (search, display, Performance Max)
- X / Twitter Ads (promoted posts, lead gen)
- Reddit Ads (community targeting by subreddit)
- Unified cross-platform dashboard
- Lead attribution (which ad → which contact)
- ROI tracking (ad spend → leads → deals → GCI)
- Auto-sync ad leads to CRM instantly
- Auto-enroll new ad leads in nurture sequences
- AI ad copy generator
- Meta Pixel auto-install + retargeting audiences
- Fair Housing disclaimer auto-added
IDX / MLS Integration
Native listing search on your website.
Full property search with map view, advanced filters, saved searches, and email alerts. Capture leads the moment they interact with listings on your site.
- Map-based search with draw-on-map
- 25+ filters (price, beds, baths, sqft, lot, year, features)
- Saved searches with email alerts
- Price reduction + back-on-market notifications
- Property detail pages with photo galleries
- Forced registration after N views (configurable)
- Lead capture on property interactions
- Multi-MLS support
- Virtual tour integration
- Walk score + school data + neighborhood info
- Similar properties recommendations
- MLS-compliant attribution
Buyer Portal
Give your clients their own login.
An 18-page authenticated experience where buyers save searches, favorite properties, message you, track their journey, and review AI-curated picks.
- Magic link login (passwordless)
- Saved searches + property alerts
- Favorites + side-by-side property comparison
- AI curated picks (agent-approved)
- Two-way messaging with agent
- Document sharing + secure uploads
- Journey timeline (search → offer → close)
- Buyer preferences editor
- Showing request management
- Notification center
- Mobile-optimized experience
- 18 dedicated portal pages
Transaction Management
Contract to close, tracked and automated.
Track every deal with auto-generated checklists, deadline notifications, party coordination, document management, and commission tracking.
- Purchase, listing, and lease pipelines
- Auto-generated checklists per transaction type
- Deadline tracking with escalating alerts
- Party management (buyer, seller, lender, title, attorney)
- Document management per transaction
- Timeline notes and status updates
- Commission + GCI tracking
- Revenue forecast (pipeline × probability)
- Agent / broker split calculations
- E-signature integration path (DocuSign / DotLoop)
AI Features
AI that actually helps, not just hype.
Website chatbot for 24/7 lead capture, AI lead scoring, smart suggestions, curated property picks, and AI-generated content — all working behind the scenes.
- AI chatbot on your website (24/7 lead capture)
- AI lead scoring (behavioral + demographic signals)
- Smart suggestions (“Call this lead — they viewed 5 homes”)
- AI curated property picks for buyers
- AI call summary + transcription
- AI email / SMS draft suggestions
- AI ad copy generator
- AI listing description writer
Analytics & Reporting
Know what’s working. Double down.
Lead source ROI, conversion funnels, agent performance, response time tracking, marketing metrics, and revenue dashboards — all in real time.
- Lead source analysis with ROI attribution
- Conversion funnel visualization
- Response time tracking (speed to lead)
- Agent performance leaderboard
- Website traffic analytics
- Email + SMS campaign metrics
- Ad spend ROI by platform
- GCI + revenue dashboards
- Goal tracking (deals, calls, GCI)
- Custom date range filters + CSV export
AI Phone Receptionist
Never miss a call. Even at 2 AM.
24/7 AI-powered call answering that qualifies leads, books callbacks, and routes urgent calls — so you never lose a prospect while you’re on a showing.
- 24/7 AI call answering with natural voice
- Lead qualification (timeline, budget, motivation)
- Callback booking directly to your calendar
- Urgent call routing to your cell
- Call summaries + transcripts to CRM
- Custom greeting and Q&A scripts
- Bilingual EN/ES support
- Spam / robocall filtering
- After-hours voicemail with AI follow-up SMS
- Warm transfer to you when caller is a hot lead
AI Listing Description Writer
Property details in. MLS copy out.
Input the property details and get three polished, MLS-ready listing descriptions in seconds — optimized for buyer appeal, SEO, and Fair Housing compliance.
- Input beds, baths, sqft, features, upgrades
- 3 description styles: luxury, family, investor
- MLS character-limit compliance
- Fair Housing language check built in
- SEO keyword integration
- One-click copy to clipboard
- Bilingual EN/ES descriptions
- Highlight unique selling points automatically
- Tone adjustment (formal, casual, enthusiastic)
- Save and reuse templates for similar properties
One-Click CMA Reports
Enter an address. Get a branded PDF.
Generate professional CMA reports with comps, valuation analysis, and market trends — branded with your logo and delivered as a polished PDF in seconds.
- Address input with auto-complete
- Auto-pull comparable sales from MLS
- Adjustable comp criteria (radius, age, sqft)
- Market trend charts (median price, DOM, inventory)
- Branded cover page with your headshot + logo
- PDF export + email delivery
- Interactive web version for clients
- Seller-friendly pricing recommendation
- Customizable 48-page template
- Batch CMAs for farming campaigns
Automated Review Collection
Close the deal. Collect the review.
Automatically send post-closing review requests via email and SMS, guiding happy clients to leave reviews on Google, Zillow, and Realtor.com.
- Auto-trigger after transaction close
- Email + SMS review request sequences
- Direct links to Google, Zillow, Realtor.com
- Customizable message templates
- Reminder follow-ups for non-responders
- Review monitoring dashboard
- Positive review auto-share to website
- Star rating aggregation across platforms
- QR code for in-person review requests
- NPS survey before public review prompt
Open House Digital Sign-In
QR code in. Leads out.
Replace paper sign-in sheets with a branded QR code experience. Attendees scan, enter info, and land directly in your CRM with auto-nurture started.
- QR code sign-in (print or display on iPad)
- Branded registration form (name, email, phone, agent?)
- Auto-import contacts to CRM
- Auto-enroll in open house nurture sequence
- Attendee tracking + analytics
- Pre-registration via listing page
- Real-time attendee count dashboard
- Follow-up email sent same day
- Buyer survey (pre-approved? working with agent?)
- Multi-event management
Monthly Market Reports
Stay top-of-mind with your sphere.
Automatically generate and send branded monthly market stats to your sphere contacts — keeping you front-of-mind as the local market expert.
- Auto-generated monthly market stats
- Median price, DOM, inventory, absorption rate
- Branded PDF with your logo + headshot
- Email delivery to sphere contacts
- Customizable market areas (ZIP, city, county)
- Year-over-year comparison charts
- Print-ready mailer format
- Schedule: monthly, quarterly, or on-demand
- Interactive web version with live data
- Unsubscribe management built in
Referral Network
Give referrals. Get referrals. Track fees.
Cross-market agent directory where Pickets agents exchange referrals, track referral fees, and grow their business beyond their local market.
- Cross-market agent directory
- Referral request + acceptance workflow
- Referral fee tracking (25–35% standard)
- Automated referral agreement generation
- Client handoff notes + preferences
- Referral status tracking (sent, accepted, closed)
- Revenue reporting on referral income
- Agent rating + review system
- Specialty matching (luxury, relocation, investment)
- Multi-state license support
Video Hosting / Virtual Tours
Tours and walkthroughs, hosted and embedded.
Upload property tours, walkthroughs, and agent intros. Embed them on your website, share on social, and track viewer engagement — no third-party branding.
- Upload property tours + walkthroughs
- Auto-optimized for web streaming
- Embed on your Pickets website pages
- Shareable links for social + email
- Viewer engagement analytics
- Lead capture overlay (name + email to keep watching)
- Thumbnail auto-generation
- Playlist organization by listing or category
- Mobile-optimized playback
- No third-party branding or ads
Digital Business Card
Tap. Scan. Connect.
A modern digital business card with QR code, tap-to-call, tap-to-email, vCard download, and links to all your profiles — always up to date.
- QR code (print on cards, signs, flyers)
- Tap-to-call + tap-to-email
- vCard download (auto-save to contacts)
- Social media links
- Headshot + brokerage branding
- Customizable color scheme
- Analytics (scans, saves, clicks)
- NFC tap support (compatible cards)
- Multi-language support
- Update once, everywhere it’s shared
Pre-Approval Widget
Connect buyers with your preferred lender.
Embeddable pre-approval form that captures buyer details and sends them to your preferred lender partner — with referral tracking built in.
- Embeddable form for your website
- Buyer info capture (income, credit, down payment)
- Auto-route to your preferred lender
- Lender partner management
- Referral tracking + reporting
- Branded with your logo
- TRID / RESPA-compliant disclosures
- Mobile-responsive design
- Thank-you page with next steps
- CRM auto-import of buyer leads
Scripts & Training Library
Know what to say. Every time.
A curated library of call scripts, objection handlers, email templates, and training resources to sharpen your skills and close more deals.
- Cold call scripts (FSBO, expired, circle prospecting)
- Objection handler database (50+ objections)
- Email templates (buyer, seller, sphere, investor)
- SMS templates with merge fields
- Role-play scenarios with AI practice partner
- Video training library
- New agent onboarding track
- Team leader coaching resources
- Searchable by scenario or objection
- Custom script builder + sharing
Ready to see it in action?
Start your free trial today. No credit card required. All 22 features. Full access for 14 days.
AI Social Media Manager
Post. Schedule. Grow. On autopilot.
Auto-generate on-brand social posts, schedule across Facebook, Instagram, LinkedIn, and X, and manage your content calendar from one dashboard.